Stubborn Soda: A Bold Approach to Beverage Packaging

PepsiCo Design & Innovation's Award-Winning Creation

The inspiration behind Stubborn Soda was simple: to create a line of crafted sodas that prioritize natural flavors over high-fructose corn syrup and artificial sweeteners. The result is a range of five bold and unexpected flavor combinations: Black Cherry with Tarragon, Orange Hibiscus, Agave Vanilla Cream Soda, Classic Root Beer, and Lemon Berry Acai.

What sets Stubborn Soda apart from its competitors is its uncompromising approach to quality. The brand's ethos is encapsulated in its name: being stubborn about doing things the right way, even if it's harder, because it yields better results. This commitment to quality is evident in the choice of ingredients and the innovative flavor combinations.

The Silver A' Packaging Design Award, which Stubborn Soda won in 2017, is a testament to the design's creativity, professional excellence, and innovation. This prestigious award is given to top-of-the-line designs that demonstrate outstanding technical characteristics and artistic skill, and that evoke positive feelings, amazement, and wonder.

Stubborn Soda's award-winning design is not just about aesthetics; it's about a commitment to a better soda experience. By refusing to compromise on ingredients or flavors, Stubborn Soda has created a beverage that is as pleasing to the palate as it is to the eye.

In conclusion, Stubborn Soda, with its unique approach to beverage packaging, has set a new standard in the industry. Its commitment to quality and innovation has not only earned it prestigious accolades but also the appreciation of consumers who value natural ingredients and bold flavors.